Figuring Out Buyer Behavior No.2

The type of individuals I interviewed for this segment are those that I believe fit perfectly for the needs being met. The individuals interviewed were those who economic status was considerably high and who were socially and politically inclined in order to fully grasp the nature of the opportunity and what it holds towards the future. During the interviews the interactions were slightly different as they were not directed toward simply attaining an answer and calling it a day, but rather they were more focused toward evaluating and analyzing the overall effect being made by the opportunity and what it will foster in its later stages. The individuals interviewed hinted toward the necessity of price and felt that finances truly drove whether or not they would purchase the product or service or if they wouldn't. The individuals focused further on the ideas of how beneficial the service would be in the long run and helped me further understand the overall significance of what is being offered. It helped create a larger picture for the amount of information needed toward creating the project and what needs to be implemented for success. In terms of alternative evaluation, purchase decision, and post-purchase evaluation the segment is quite profitable and valuable and offers an incentive for success in terms of the buyers and the producers who seek profit and comfort. Overall, the interviews helped initiate further analysis.